Eight helps turn customer relationships brand positive by implementing positive influence strategies into your business and brands

What we do

BRAND POSITIVE INFLUENCE

  • Design of strategies as choice architecture, nudges, emotional responses, social proof, brand convening power, decision making assessment, among others, to influence behaviours and create benefits to both brands and businesses, customers and society
  • Design of strategies and customized tools for influencing behavior, especially of consumers and employees
  • Pilot projects development, based on the Consumer Behavior Change Framework

BRANDING/ BRAND CONVENING POWER/ COMMUNICATIONS

  • Positive Branding
  • Brand Convening Power, networking and dialogue strategies building
  • Strategic planning for communications
  • Designing  strategies,  tools and content

TRENDS AND KNOWLEDGE BUILDING

  • Identification and analysis of global and local trends and their implications for business
  • Facilitating workshops, dialogue and the design and enhancement of a range of tools, using collaborative construction methodologies with multi-stakeholder groups, always focused on delivering business solutions
  • Research and content  production
  • Forum on New Frontiers of Consumer Behavior

EXPERIENCE DESIGN

  • Brand positive experience/intervention design
  • Prototype and piloting

Last News

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A very positive influence

New means of understanding and influencing consumer behavior can help brands create businesses that change life styles and habits of consumption.
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Consumer, reveal yourself!

We can no longer define consumers using the traditional segments of age, income and gender. Personal identities are increasingly constructed in multiple ways. Brands need to know how to engage in dialogue with these new consumers.
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How to fully understand consumers

Our behavior is influenced by a whole range of non-cognitive factors that are not recognized in traditional market research. If we want to transform our understanding of human nature for business advantage, we must go further and understand each consumer’s own microcosm.
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The consumer game has changed

Relevance is the order of the day for a society which is living in a surge of information that is transforming how we perceive and relate to the world, from what we buy to how we behave.
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The time to change is now

Good businesses, good relationships, and positive brands that go beyond eco-worthiness