Eight helps turn customer relationships brand positive by implementing positive influence strategies into your business and brands
What we do
- Design of strategies as choice architecture, nudges, emotional responses, social proof, brand convening power, decision making assessment, among others, to influence behaviours and create benefits to both brands and businesses, customers and society
- Design of strategies and customized tools for influencing behavior, especially of consumers and employees
- Pilot projects development, based on the Consumer Behavior Change Framework
- Positive Branding
- Brand Convening Power, networking and dialogue strategies building
- Strategic planning for communications
- Designing strategies, tools and content
- Identification and analysis of global and local trends and their implications for business
- Facilitating workshops, dialogue and the design and enhancement of a range of tools, using collaborative construction methodologies with multi-stakeholder groups, always focused on delivering business solutions
- Research and content production
- Forum on New Frontiers of Consumer Behavior
- Brand positive experience/intervention design
- Prototype and piloting
New means of understanding and influencing consumer behavior can help brands create businesses that change life styles and habits of consumption.
We can no longer define consumers using the traditional segments of age, income and gender. Personal identities are increasingly constructed in multiple ways. Brands need to know how to engage in dialogue with these new consumers.
Our behavior is influenced by a whole range of non-cognitive factors that are not recognized in traditional market research. If we want to transform our understanding of human nature for business advantage, we must go further and understand each consumer’s own microcosm.
Relevance is the order of the day for a society which is living in a surge of information that is transforming how we perceive and relate to the world, from what we buy to how we behave.